Prerequisites
- A foundational understanding of marketing principles.
- Basic knowledge of AI technologies and their applications in business environments.
- Proficiency in data analysis and familiarity with marketing automation tools.
- Eagerness to explore AI-driven marketing techniques for customer acquisition and retention.
- A willingness to learn about ethical AI usage in digital marketing.
Exam Details
- Modules (7)
- Examination (1)
- 50 MCQs, 90 Minutes
- Passing Score ( 70% (35/50) )
Exam Blueprint
| Modules | Percentage |
|---|---|
| Introduction to Artificial Intelligence (AI) in Marketing | 10 |
| AI-Driven Content Strategy and Personalization | 13 |
| AI in Social Media and Email Marketing | 13 |
| Leveraging AI for Marketing Analytics | 13 |
| Ethical Considerations in AI Marketing | 13 |
| Crafting an AI-Driven Marketing Strategy | 25 |
| AI Integration in Multichannel Marketing Campaigns | 13 |
What you will get
High-Quality Videos, E-book (PDF & Audio), and Podcasts
AI Mentor for Personalized Guidance
Quizzes, Assessments, and Course Resources
Online Proctored Exam with One Free Retake
Comprehensive Exam Study Guide
Why AI Marketing™? 10X AI Powered Marketing Impact
- Foundational AI Skills
Learn core AI concepts to automate workflows and improve marketing efficiency. - Campaign Optimization
Use AI to personalize messaging, optimize ads, and track performance in real time. - Customer Intelligence
Leverage AI to uncover insights, forecast trends, and drive targeted strategies. - Ethical AI in Marketing
Apply ethical standards to ensure transparency, fairness, and bias-free marketing practices.
Who Should Enroll
- Marketing Professionals
Integrate AI strategies to create smarter, data-driven campaigns. - Digital Marketers
Use AI tools for content personalization, SEO, and precise audience targeting. - Business Leaders
Adopt AI to drive innovation, customer engagement, and marketing growth. - CRM Specialists
Enhance customer interactions through AI-powered insights and automation. - Students and New Graduates
Gain future-ready marketing skills with hands-on experience in AI technologies.
- HubSpot
- Copy.ai
- ActiveCampaign
Prerequisites
Solid understanding of core marketing principles such as segmentation, branding, and marketing strategy
Familiarity with digital marketing tools like CRM systems, analytics platforms, and campaign managers
Basic knowledge of how marketing decisions are made, executed, and evaluated
Interest in exploring how AI can transform and enhance marketing effectiveness
Exam Blueprint:
- Introduction to Artificial Intelligence (AI) in Marketing - 10%
- AI-Driven Content Strategy and Personalization - 13%
- AI in Social Media and Email Marketing - 13%
- Leveraging AI for Marketing Analytics - 13%
- Ethical Considerations in AI Marketing - 13%
- Crafting an AI-Driven Marketing Strategy - 25%
- AI Integration in Multichannel Marketing Campaigns - 13%
Frequently Asked Questions
Can I apply what I learn in real-world marketing scenarios
Yes. The course is designed with practical tools, case studies, and hands-on exercises to help you immediately apply AI techniques to campaign planning, audience targeting, and marketing optimization.
Who should enroll in the AI+ Marketing Certification
This certification is ideal for marketing professionals, digital marketers, CRM specialists, business leaders, and students aiming to integrate AI into modern marketing strategies.
Are there any prerequisites for enrolling in this course
Participants should have a foundational understanding of marketing principles, familiarity with digital tools like CRM and analytics platforms, and an interest in using AI to enhance marketing effectiveness.
How will the AI+ Marketing Certification benefit participants professionally
You will gain in-demand AI skills to enhance your marketing strategy, improve personalization, and drive campaign performance, giving you a competitive edge in a rapidly evolving digital landscape.
What skills and knowledge will participants gain from completing the AI+ Marketing Certification
You will learn how to use AI for customer journey mapping, content optimization, predictive analytics, and ethical marketing practices—equipping you to lead AI-driven marketing initiatives.
