DNA-25 Competency Assessment:
Measure, Map and Develop the 25 Competencies That Drive Performance
Seven People Systems delivers India's most precise competency assessment through the TTI DNA-25 — the globally validated tool that maps 25 business-critical competencies with scientific accuracy. It is the best competency assessment in India for leadership selection, succession planning, and development. Furthermore, it functions as a rigorous competency based evaluation framework that ranks each competency from most to least developed. As a validated psychometric assessment to measure competency, it eliminates guesswork from every people decision. Consequently, it is India's most trusted talent assessment test for organisations that need objective, role-specific competency data.
What makes DNA-25 unique is its simplicity. The same 25 competencies apply to every role. What changes is the hierarchy — which competencies matter most for that specific position, and how developed each one is in the individual being assessed. Therefore, one framework serves your entire talent lifecycle — from hiring to succession. Over 18 years and 500+ organisations, Seven People Systems has deployed DNA-25 across every major Indian industry. The result is always the same: better decisions, faster development, and measurable performance improvement.
Our Esteemed Clients
Why Choose DNA 25?
These 25 competencies provide a framework to:
- Explore the factors that drive success in both personal and professional contexts.
- Pinpoint skills and abilities that lead to exceptional performance.
- Recognize that competencies are not fixed and can be strengthened with focused effort and the right support.
- Design personalized development plans that target the competencies with the greatest potential to enhance performance.
The DNA 25 assessment report can be used to:
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Enhance Talent Strategies: Optimize hiring, promotions, and succession planning with data-backed insights.
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Drive Team Performance: Identify and develop key competencies that fuel high-performing teams.
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Cultivate Leadership: Equip leaders with the insights needed to excel in complex, agile environments.
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Ensure Alignment: Align individual goals with organizational objectives for sustained success.
The 25 Competencies
The TTI DNA® report is a comprehensive 14-page assessment that evaluates an individual’s development level across 25 business-related competencies. It provides a “Competencies Hierarchy,” ranking these competencies from the most to the least developed, offering a clear insight into areas of strength and growth opportunities.
- Appreciating Others and Conceptual Thinking
- Conflict Management and Continuous Learning
- Creativity & Innovation and Customer Focus
- Decision Making and Diplomacy
- Employee Development and Flexibility
- Futuristic Thinking and Goal Orientation
- Influencing Others and Interpersonal Skills
- Leadership and Personal Accountability
- Planning & Organising and Problem Solving
- Project Management and Negotiation
- Resiliency and Self Starting
- Teamwork and Understanding Others
- Time & Priority Management
Note: The TTI DNA® was created to simplify and refine more complex and cumbersome competency models. When creating a competency framework with this model, the same 25 competencies are applicable to any position. What changes each time is the hierarchy of importance and the extent to which each skill needs to be developed. Thus, the DNA model simplifies your development framework to highlight only the most important factors that affect a person’s success in their current (or future) role and only focus on the development of those skills which will have the highest payoff.
Applications of TTI DNA25® Report
Strategy and Management
- Competency Framework/Development
- Engagement/Motivation
- Planning and Strategy
- Change Management
- Outplacement
- Culture/Transformation
Training and Development
- Leadership Development
- Communication Effectiveness
- Team Effectiveness
- Sales Development
- Customer Service Training
- Coaching/Mentoring Relationships
Personal
- Personal Effectiveness
- Career Planning
Hiring
- Recruitment and Selection
- Induction
- Position Benchmarking
Ready to get started? Contact us!
We’re here to answer your questions and help you take the next step. Let’s start building a better future for your organization today!”
FAQs - TTI DNA25® Competency Assessment
The TTI DNA® is a 14-page report that evaluates an individual’s development in 25 business-related competencies. It identifies strengths and areas for improvement, ranking them in a “Competencies Hierarchy” from the most developed to the least developed.
The Competencies (DNA) assessment was developed and created by TTI Success Insights in the late 1990s. This assessment was created by Bill Bonnstetter, the late founder of TTI SI, to help in hiring, onboarding, and employee development.
The Competencies assessment tool helps determine whether an individual possesses the skills required for a specific role. This report ensures two key outcomes: the right job fit and increased job satisfaction. It provides detailed insights into the strengths and potential challenges of your team members and prospective hires.
By leveraging the Competencies assessment, you can optimize employee potential, ensuring they utilize their strongest skills to achieve high performance.
This assessment is ideal for professionals, leaders, and teams looking to identify developmental opportunities, enhance workplace performance, or create targeted personal and professional growth plans.
The report provides a roadmap for training, coaching, and mentoring by highlighting areas where individuals can improve and aligning development plans with organizational goals.
Yes, the TTI DNA® can be used to assess team dynamics by comparing individual competencies, fostering collaboration, and identifying collective strengths and areas for development.
The hierarchy is based on the individual’s self-assessment and reflects their current proficiency in each of the 25 competencies, ranked from the most developed to the least developed.
The TTI DNA® focuses specifically on business-related competencies, offering a detailed and actionable framework for both personal and professional growth, with insights tailored to workplace performance.
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