Discover what motivates and engages a person by examining six unique continuum: knowledge, utility, surroundings, others, power, and methodologies. 12 Driving Forces are personal drivers or motivators; the “why” someone does what they do. Created by TTI Success Insights, 12 Driving Forces helps to uncover and explain a person’s motivating factors.
Motivators/Drivers can be thought of as the areas of life that a person is passionate about or things perceived by an individual as important. A person’s drivers provide their purpose and direction in life.
The 12 Driving Forces are based on six keywords, each driver representing two unique approaches to the six keywords. There is no “good”/“bad,” or “right/wrong;” the Driving Forces simply measure what motivates a person’s behaviors. At the core of 12 Driving Forces are 6 motivators, rooted in Eduard Spranger’s esteemed research from 1928. Backed by decades of research, TTI Success Insights reveals 12 Driving Forces that uniquely define what sparks movement and ambition in each of us.